Spring App

Spring is a mobile platform that enables parents to buy and sell baby gear, share product reviews, and connect with other parents online.

The goal was to create a brand identity that resonated with parents, and would inspire trust, awareness, and community. The challenge was to create a clean & friendly user-interface that reflected Spring’s attributes. The results comprised of a new visual identity that felt warm and familiar, and a delightful user experience where parents can quickly find what they’re looking for and seamlessly engage with the community.